FINANCIAL COUNSELING

The Biggest Obstacle in Accomplishing Your Goals is You.

“The dominant [factor] of long term financial outcomes is not investment performance, it’s investor behavior.”
– Nick Murray

One of the most important things we do is preventing our clients from making financial mistakes.

What do we mean by mistakes?

The average non-professional investor buys at the wrong time, sells at the wrong time, and gets caught up in the emotional aspects of investing their hard-earned money. The result is disastrous to their long-term financial future. According to research, investors who go it alone without the help of an advisor underperform the market (S&P 500) by an average of 6.18%.* That kind of underperformance can be financially devastating over the course of a lifetime.

There are never any guarantees in this business, but with our help, we can try to make up the 6.18% gap between the average investor and the market. Over time and with the power of compounding, the growth you should see will eclipse the amount you pay in advisory fees.

You may recall some of these real-life examples of poor investment choices:

  • Selling stocks after the 1987 crash only to see the market rebound.
  • Investing in tech stocks in 1999 simply because everyone else was.
  • Selling stocks in March 2009 because you just couldn’t take it anymore.
  • Putting 90% of your portfolio in gold in 2009 because everyone thought the world was ending.
  • Buying expensive insurance products because someone convinced you that the stock market was dead.

Our Role As Financial Counselors

We will set you on the right path and then get in your way any time we think you might be making a mistake. We want to keep you on track to accomplish your long-term goals. Sometimes our advice may not be what you want to hear, but it will always be what we think you need to hear.

*DALBAR 30-year annualized returns. During that 30-year period, the S&P 500 averaged 10.16% while the individual investor, using equity funds, returned 3.98%. Numbers taken from 2016 DALBAR report.